Social Retail Summit #5Modified VenturesWednesday, July 24, 2013 from 3:00 PM to 9:00 PM (EDT)New York, NY |
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Event Details
Social Retail Summit #5
Wednesday, July 24, 2013
Customer relations strategies for omnichannel retail
3.00 pm - Doors open
Coffee + intro videos
4.00 - 4.40 pm - Panel 1
Launching direct-to-consumer brands
Panelists
Erica Birmingham is the founder of Canopy New York, an American made sun protective fashion brand.
Bob Bland is a Brooklyn-based fashion designer, entrepreneur and community art advocate.
Michael Hubacher is founder and President of CH Marketing, the consumer product marketing and distribution company that launched the Stella and Fritz brand.
Stefan Loble is the founder and CEO of Bluff Works, an active apparel company based in NYC.
4.40 - 5.20 pm - Panel 2
Building brand value with social media
Panelists
Dennis O'Malley is co-founder and CEO of ReadyPulse, a leader in testimonial marketing, bringing the power of 'sponsored stories' to retailers.
Veronika Sonsev is the CEO and Founder of inSparq.com, a company that provides social merchandising technology to retailers and brands.
Kevin Lee is founder and CEO of Didit, an online advertising and marketing services company, and has been a search engine marketing pioneer since 1995.
Caroline Misan Alvo is the founder of Gambita, an online retailer created to sell clothes exclusively for petite women.
5.20 - 6.00 pm - Networking break
Drinks + networking
6.00 - 6.30 pm - Keynote
TBA
6.30 - 7.10 pm - Panel 3
From content to commerce
Panelists
Laurel Pinson is Editor in Chief at StyleCaster Media Group, a social media company powered by premium content, connecting readers and style enthusiasts with brands and experts.
Nicole Giordano is founder of StartUp FASHION, a business resource and community dedicated to the independent fashion industry.
Kate Sekules is the founder and CEO of ReFashioner, a curated marketplace and community for pre-owned couture.
TBA
7.10 - 7.50 pm - Panel 4
Reinventing offline retail
Panelists
Katharine Hill is the Director of Offline at BaubleBar, a one-stop retailer for affordable fashion jewelry with aspirational and accessible luxury looks fit for any occasion.
Edward "Tadd" Spering is the founder and CEO of Stylinity, the fusion of fashion and social media, uniting online and offline shopping.
TBA
7.50 - 9.00 pm - Networking continues
Drinks + networking
Partners
When & Where
Dumbo Loft
155 Water Street
New York,
NY 11201
Wednesday, July 24, 2013 from 3:00 PM to 9:00 PM (EDT)
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Organizer
Modified Ventures
Modified Ventures is a post-internet market development company that builds communities around emerging industries, supported with events, web content and research.
Our main projects are Geoweb Forum, Design for Manufacturing Forum and Social Retail Forum, each with semi-annual Summits at Dumbo Spot in Brooklyn, New York.
Customer feedback from Kickstarter invaluable for Bluff Works
Men's wear brand Bluff Works launched on Kickstarter last year. 'Kickstarter made all the difference,' founder Stefan Loble says. 'It didn't only bring capital, it brought me a thousand customers.'
Stella and Fritz delivering in June
Importer CH Marketing used Kickstarter to launch their first own brand Stella and Fritz. 'A lot of companies are now trying to capture that direct-to-consumer sale, so they can get that extra margin,' Michael Hubacher says. 'But brands don't grow overnight.'
InSparq 'helps retailers compete with Amazon'
Founder Veronika Sonsev explains what inSparq's first product Live Pinboards, now renamed Live Feeds, can do for retailers.
Startup brands can 'bake in customization at the core'
In the closing panel at Social Retail Summit #4 Rachel Brooks, Stephan Clambaneva, Carine Carmy and Seph Skerritt discussed extending customer engagement to product customization.